Starbucks Ribbon Cutting

by Staff Reporter / Sep 18, 2017 / comments
Local community members, dignitaries, and Starbucks employees celebrate the opening of the Espanola store after Mayor Alice Lucero cut the ceremonial ribbon Monday morning. Valley Daily Post photo

Starbucks Ribbon Cutting

Staff Report

They’ve been open for one week in a soft opening to help work out the kinks and train staff, but today the new Starbucks in Espanola officially opened with a ribbon-cutting ceremony.

Kathryn Erickson, the District Manager for all northern New Mexico Starbucks and Espanola store manager Catelin Ermanov welcomed over a dozon local dignitary that came to celebrate the opening of the store, located on North Riverside Drive, in front of Lowe’s Home Improvement Store.

Wearing a custom-made Starbucks apron, Mayor Alice Lucero cut the red ribbon and opened the front doors to business saying “We welcome everyone to Starbucks and welcome Starbucks to Espanola.”

After cutting the ribbon officially opening the store, Mayor Alice Lucero welcomes the new business to Espanola. Valley Daily Post photo

Ermanov who lives in the Espanola area and has worked for Starbucks for six years was promoted to store manager and took the reigns of the Espanola store. Ermanov explained to the crowd that the store employees 22 people, 20 of which are new hires and who live in the Valley.  Starting wages range from $11.66 to over $14 per hour, depending on position.

 Espanola store manager Catelin Ermanov works the register after the ribbon-cutting ceremony that officially opened the Espanola Starbucks. Valley Daily Post photo

Developer Josh Skarsgard with Southwest Development and his family were also on hand to celebrate the opening. Skarsgard’s firm which broke ground on the Starbucks in March (Earlier story HERE ) has been working with City officials including Elias Isaacson in the Planning Dept. on additional projects (See follow-up story Tuesday).

City Councilor Pedro Valdez, City Manager Mark Trujillo and Planning & Zoning Commission member JR. Trujillo were also on hand for the grand opening.

The Espanola store, built largely by local contractor BlueSky Builders Inc., is the first-of-a-kind prototype Starbucks, designed for smaller markets that typically have less business than a traditional store. But business has been busy during the first week, meaning that additional equipment had to be brought in from other stores in the area to allow faster service.

Another feature of the new model is that store hours may be different from traditional Starbucks. However, due to early morning and late customer demand the Espanola store has set operating hours from 5 a.m. to 10 p.m.

 The Espanola Starbucks on the morning if first opened for business as part of its soft opening, prior to the official ribbon cutting. Valley Daily Post