Tourism Department Launches Statewide Effort To Build New Mexico Destination Development Roadmap

SANTA FE ― The New Mexico Tourism Department has announced it is launching a year-long project that will help communities capitalize on the growth of the tourism industry in a sustainable way.

The goal of the Destination Development Roadmap is to formulate a statewide strategic plan for destination development, capacity-building, funding mechanisms and resource allocation.

For the first phase of the project, NMTD will travel the state for a regional listening tour to meet with residents, business owners and representatives from local government to gather insights and suggestions on the opportunities and challenges for growing the tourism economy in their community.

The regional listening tour is a key function of the first phase of the Destination Development Roadmap. Each session will provide NMTD with a catalog of local tourism, cultural, art, and outdoor recreation assets, potential barriers, and opportunities for infrastructure and tourism product development.

“We invite any New Mexico resident with an interest in sustainable tourism growth to attend and participate in a listening session,” Tourism Secretary Jen Paul Schroer said. “This project is about formulating a strategy that empowers communities to capitalize on the growth of the tourism industry in a way that works best for them.”

Once the regional listening tour is complete, NMTD will pull common themes from all sessions to build out a statewide strategic plan. This will occur in later phases of the project.

NMTD has contracted Coraggio Group to facilitate planning workshops and build out the Destination Development Roadmap.

Each listening session will span three hours. The dates, times, and locations of all listening sessions are listed below:

Las Cruces
11:30 a.m. – 3:30 p.m.
Hotel Encanto de Las Cruces
705 S. Telshor Blvd., Las Cruces, NM 88011

Aug. 29
11 a.m. – 3 p.m.
Ocotillo Performing Arts Center
310 W. Main St., Artesia, NM 88210

Sept. 4
9 a.m. – 12 p.m.
Farmington City Civic Center
200 W. Arrington St., Farmington, NM 87401

Angel Fire
Sept. 16
2 p.m. – 5 p.m.
Angel Fire Community Center
15 Cs Ranch Rd., Angel Fire, 87710

Las Vegas
Sept. 17
2 p.m. – 5 p.m.
New Mexico Highlands University, Student Union Building, Room 321
803 8th St., Las Vegas, NM 87701

Rio Rancho
Sept. 18
11 a.m. – 3 p.m.
Hilton Garden Inn, Sandia Ballroom
1771 Rio Rancho Blvd. SE, NM 87124

NMTD encourages members of the public interested in attending a nearby listening session by reserving a seat online at