NMSBDC Hosts Star Business Awards Reception This Evening

TruNet header

NMSBDC Hosts Star Business Awards Reception This Evening

Star Businesses will also be recognized at state capitol Tuesday

ESPAÑOLA, N.M-– The New Mexico SBDC Network will be awarding Jeff and Melissa Atencio owner of TruNet Inc. and 19 other outstanding businesses from across our state at the 20th Annual New Mexico Small Business Development Center (NMSBDC) Monday, Feb. 4. Star businesses will also be recognized at the state capitol and meet with Gov. Michell Lujan Grisham Tuesday.

You are invited to join them:

NMSBDC Star Business Awards Reception
5:30 7:30 p.m. Feb. 4
La Fonda on the Plaza Hotel in Santa Fe, N.M.

NMSBDC Star Businesses Honored at State Capitol
9 a.m. – 2 p.m. Feb. 5
House and Senate Floor/ Governor’s Office

TruNet Inc. is a computer services informational technology solutions company that offers IT solutions for residential and commercial customers. Services include sales and support; help desk support; network and system management; system administration; network administration, security assessment and support; network design, install and maintenance.

TruNet Inc. is a family business. Jeff and Melissa and their four children all contribute to their company mission. Aaron, age 21, is a certified network administrator and installer. Alejandro, age 18, is a support technician and social media manager. Analeez, age 17, is marketing/social media manager and Ezekiel, age 11, is technician in training and shreds paper and does office janitorial. 

“The Española SBDC was the first organization to help me with my startup 15 years ago. SBDC Director Julianna Barbee provided great resources for all the different requirements that I needed such as training, marketing, accounting, etc. and she helped us create our first logo and slogan as well as creating our marketing material.” Said Owner Jeff Atencio.

Jeff grew up in a family owned business and has always had the entrepreneurial spirit. At a young age he learned about the economic impact of owning a business and the positive effect it would have not only for his own family but also for his community.

“I knew with hard work and determination, I could grow a business that could support my family, as well as allow my children the opportunity to build on that foundation.” Atencio said.  “The kids have always worked and been involved in the day to day operations since they were young.  Each one has a unique talent and can help in different areas of the business.”  

Jeff and Melissa are strong role models for their children. They believe that hard work pays off and that if their children want to create and build their own professional destiny, they feel they can.  Together as a family they continue to follow their dream and never give up.  They know there will be obstacles and days when it is a lot of work, but together they persevere and deal with things one day at a time. 

“I have taught my kids to follow the rules and regulations and have instilled in them that there are no short cuts,” said Owner Melissa Atencio.

TruNet recently celebrated 15 years in business and has expanded into a new location. Their future plans include continued excellent customer service and response, dispatch service online and by phone that allows for immediate access to service requests, shorter response times, expanding to offer clients more surveillance and security solutions and continue efforts to be a one stop shop for everything technology.

“The Española SBDC is a very valuable service to small businesses because they provide economic development in the Espanola Valley that is very much needed. One way to create jobs and increase the economy is through the creation and retention of small businesses. The Española SBDC not only helps in the startup phase of these businesses, but also helps throughout the different phases of a growing business.

“Knowing that our customers received excellent service and that they are satisfied with our service and seeing our children display the same work ethic and customer service that we have taught them makes us smile at the end of the day” Jeff and Melissa said.