#GivingTuesdayNM Movement with Collaborative State Initiative Provides New Way To Share Holiday Spirit
Espanola Valley based organizations are among the 65 different non-profit organizations across New Mexico that have joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate giving worldwide. This year, #GivingTuesdayNM has been started as the collaborative state-wide initiative encouraging giving to a non-profit in NM through volunteer hours and monetary donations.
Occurring this year on December 1, #GivingTuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday to kick-off the holiday giving season and inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.
We know that a community that is active in philanthropy and volunteerism provides the framework needed for a positive business environment. Businesses in Albuquerque know that partnering with non-profit organizations who are working tirelessly to improve healthcare, education, the environment, address social justice issues and homelessness is the best way to positively impact the community and provide a better life for all of us. A vibrant city is critical to attracting business, jobs and growing the local economy. We need the support of donors, individuals and corporate alike, to be educated about the benefits of philanthropy and to stand up and give. #GivingTuesdayNM provides that collaborative effort and communication needed to impact change.
“Creating this collaborative group of non-profits from across New Mexico to raise awareness of the needs in our state and educate our community about the great work being done to make our state a better place to live is going to have a huge impact in Albuquerque. We know that giving back positively impacts the most vulnerable in our communities and it has immeasurable effects on our state, both short term and long term,” says the #GivingTuesdayNM creator Johannah Ruddy, Director of Annual Giving for Presbyterian Healthcare Foundation.
92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back − conceptualized #GivingTuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2014, the third year of the movement, #GivingTuesday brought together 30,000 partners in 68 countries and registered 32.7 million impressions on Twitter, with its eponymous hashtag mentioned 698,600 times. Since 2012, online giving on the Tuesday after Thanksgiving has increased more than four-fold, based on findings by Blackbaud and the Indiana University’s Lilly Family School of Philanthropy, produced in partnership with the Case Foundation.
Those who are interested in joining New Mexico’s #GivingTuesday initiative can visit www.CNPENM.org/GivingTuesdayNM, the Facebook page (https://www.facebook.com/GivingTuesdayNM) or follow @GivingTuesdayNM hashtag on Twitter.