Freddy’s Frozen Custard & Steakburgers Opens

Customer Marcos Padilla gives Freddies two thumbs up. Valley Daily Post photo

Freddy’s Frozen Custard & Steakburgers Opens


Fairview – The Grand Opening and Ribbon Cutting of Freddy’s Frozen Custard & Steakburgers, 1408 N. Riverside Dr., in the Fairview section of Española, drew such a large crowd of customers inside and outside its restaurant at noon, Monday, March 28, 2016, that it resembled the New York Stock Exchange. Above the din, a Freddy’s supervisor, Jayk, would holler at the top of her lungs, every few minutes, announcing that an order was ready. However, the selling of shares of Freddy’s stock was never shouted out by Jayk. Asked why she was hollering instead of using the public address system’s microphone, which was right in front of her, Jayk responded that the “people couldn’t hear her when she used it.” Mayor Alice Lucero, on behalf of the City of Española, officially cut the ribbon to open Freddy’s. She opened a restaurant that was already going full steam with hundreds of orders already served before the ribbon met the Mayor’s scissors. When asked to comment, Mayor Lucero told the media, “We are happy to bring Freddy’s to Española. So many people have been anxious for Freddy’s to open,” she said. Asked what she personally liked about Freddy’s, “The burgers are excellent and the custards are to die for,” the Mayor said.

Mayor Alice Lucero shakes hands with customers and dignitaries who attended the grand opening. Velley Daily Post photo

Other customers echoed the Mayor’s sentiments. “Desiree” who was in line waiting for her order said, “It’s a good location and I think it’s going to do great in this town.” Asked why, she responded, “Because it’s something new, something different and the food is pretty good, too.” Also attending the Grand Opening and Ribbon Cutting in addition to trying out some of Freddy’s menu items was Española Councilor and Mayor Pro Tem, Adrianna Ortiz. She had this to say about Freddy’s, “I think it’s great that it was built in Española and it’s a big hit.” She added, “We tried it in Albuquerque and loved it. We’re really looking forward to coming back.” A happy customer, Marcos Padilla, of Rio Chama, was finishing off a Freddy’s “to die for” custard, after ordering a “California Double that was recommended by a brother,” he said. Padilla related that he had been there “for an hour already” and said it “had been packed the entire time.” His opinion of Freddy’s, as his photo shows, was “two thumbs up!”

Rio Arriba County Clerk, Moises Morales, and Deputy Clerk, Linda J. Padilla, were also on hand at Freddy’s Frozen Custard & Steakburgers Grand Opening. There was also a film crew from NNMC filming staff training, getting reactions from customers and from elected officials about “the new kid in town,” Freddy’s.

David Scovill, of La Mesilla, and a Valley resident for 12 years, is the restaurant manager. When asked about Freddy’s long range success at this location, he said, “I’m excited, it has lots of potential with the main highway (NM 64) between Santa Fe and Taos, right in front.” He added, “It will stay real busy. We have assembled a good team that are guest oriented.” That’s likely going to be music to the ears of the corporate office in Wichita, Kansas, where Freddy’s Frozen Custards & Steakburgers was founded in 2002 and franchised in 2004. It now has more than 150 locations nationwide.