J.R. Clothing Opens New Location With New Products & Services

by / Nov 29, 2017 / comments
Interior of the New J.R. Clothing store. Valley Daily Post photo

J.R. Clothing Opens New Location With New Products & Services

Staff Report

As we enter the holiday season the Valley Daily Post is highlighting some of our areas great local businesses. J.R. Clothing, one such business recently moved locations and has much to offer shoppers.

J.R. Clothing has moved to a new location, easily accessible from the 84/285 in Pojoaque (between Dairy Queen and the Nambe Mills outlet). The new address is 96 Cities of Gold Road, Suite 1, and J.R. Clothing is celebrating their new location Grand Opening now until Dec 10. During that time they are offering a special discount (See below for details).

Since 1988, this family owned store has provided thousands of people from across New Mexico with the highest quality of outdoor, construction and industrial wear, all while keeping the prices competitive.

Surprisingly, J.R. Clothing Founder Jerry Romero did not start out planning to run the largest outdoor & work-wear clothing store in northern New Mexico. Jerry originally was an ironworker, working for years on construction sites across the region.

It was through this personal experience that Romero discovered the need for durable work clothes and the need for a local vendor to make sure you get what you and your family wants.

Romero originally started selling from a trailer, at job sites to local workers and buyers who could not travel to Albuquerque or further to find these products. From the mobile trailer, Romero moved to a permanent store in Los Alamos, later relocating to the old Stuckey’s building south of Pojoaque. For about ten years he also ran a store in Taos.

JR Clothing is now run by Romero and his son Jeremy. They carry a broad selection of outdoor activity and work wear, including brands that are not available anywhere else locally.

In addition to moving to a new location, JR Clothing is also introducing new product lines, including Ariat boots and clothing and Wolverine boots and products.

Some of the brands JR Clothing carries include:

  • Red Wing
  • Danner
  • Carhartt
  • Thourougood (American made)
  • HH boots
  • Dickies
  • Ariat
  • Wolverine
  • And several other lines

Customers are greeted by friendly service and a huge selection. And for customers on a limited budget, JR Clothing also offers layaway services, allowing people to buy the items over several months.

Over the years, JR Clothing added silk screening services and this year they also added a large embroidery machine that allows them to embroider any kind of product customers may want. Caps, hats, shirts or ties, they can silk screen or embroider them to your specifications.

 Samples of embroidery work next to their embroidery machine. Shirts, caps, team uniforms and more can be produced in any quantity. Call Jeremy to learn more about J.R. Clothing's silk screening and embroidery. 

J.R Clothing is celebrating opening their new location until Dec. 10. Jerry and Jeremy invite you to stop in and see for yourself what makes this store so special.

  • Hours M-F 8-6 and Sat 9-6
  • Phone is 505-820-6422
  • Cell is 505-690-4190